These terms apply when you buy a plan or project from Automate Marketing, run by James Lewis in Ireland. Your written proposal or order form sets out what you’re buying; where it differs from these terms, the proposal wins.
Plans, projects and prices
- Monthly plans (Get Found Plan, Ads Profit Programme, Always-On Social Plan, Automation Care, Fractional CMO Partnership and the 90-Day Lead Machine) have no setup fee. The first term is 90 days. After that, either of us can end the plan with 30 days’ written notice.
- Projects (websites, CRM launches, automation sprints, flows, assessments and sprints) have a fixed price and scope, set out in the proposal. They’re paid 50% to start and 50% at go-live or delivery.
- Prices are shown on our website and in your proposal.
- Ad spend and software (Google, Meta, HubSpot, Shopify, Zapier and similar) are paid by you directly to the provider, in your name. We never resell ad spend.
What we need from you
- Access to the accounts we need, in your name.
- Content, approvals and feedback within the timescales in the proposal.
- Accurate information about your business, prices and offers.
Where a deadline depends on something from you, the clock pauses until we have it.
Ownership
Everything we create for you, and every account we set up, belongs to you from the day it’s created: websites, content, designs, CRM data, automations, ad accounts and reports. If you leave, we hand over every login and file. We may reuse general know-how and our own templates, but never your content or data.
Confidentiality and data
We keep your business information confidential. Where we process personal data on your behalf (for example, your customers’ enquiries in your CRM), we do so under a data-processing agreement and only on your instructions. Our privacy policy explains how we handle our own clients’ and visitors’ data.
Our guarantees
Every guarantee below is a promise about our work. None of them is a promise about Google rankings, which no one can control. The conditional guarantees (G3–G8) apply to clients our free audit qualifies, and are confirmed in your proposal.
G1 · You own everything
Accounts, website, CRM, data, content and logins are yours from day one, and you keep all of it if you leave.
G2 · First-month happiness
If you’re not happy with our work in the first 30 days of a monthly plan, tell us in writing within those 30 days and we’ll refund that month’s fee. Ad spend and software paid to third parties can’t be refunded by us.
G3 · Under-5-minute reply, or the care fee is free
Applies to the 14-Day Speed-to-Lead Setup and the 90-Day Lead Machine. From go-live, every web-form enquiry gets an automated reply within 5 minutes, 24/7. If our system misses that standard in a calendar month, as measured in your dashboard, that month’s care fee is free. It doesn’t apply to outages of third-party services outside our control, or to forms changed without telling us.
G4 · Live in 30 days, or €100 off per late day
Applies to the 30-Day Lead-Ready Website. The 30 days start when we have your content and your sign-off on the design. For every working day we’re late after that, you get €100 off the final payment, capped at 30% of the fee. Days waiting on you don’t count.
G5 · More enquiries in 90 days, or we keep working free
Applies to the Lead-Ready Website (Growth and Ecommerce) and the 90-Day Lead Machine. If tracked enquiries in days 31–90 after launch aren’t higher than the tracked baseline from the 60 days before launch, we keep optimising free for up to 3 months. It needs a working tracking baseline (we fix tracking first), unchanged prices and offer during the period, and our recommendations approved within 2 working days.
G6 · Deliverables, or that month is free
Applies to the Get Found Plan and the Always-On Social Plan. Your plan lists the monthly deliverables, such as pages, fixes and posts. If we miss them in a month, that month’s fee is waived. No ranking guarantees, ever.
G7 · 20% better cost per lead in 90 days
Applies to the 90-Day Ads Profit Programme for accounts our audit qualifies. If your cost per qualified lead hasn’t improved by at least 20% against your tracked baseline by day 90, we manage your account free for up to 3 more months until it does. It needs working conversion tracking, a stable offer and budget, and our recommendations approved within 2 working days.
G8 · Worth-it guarantee
Applies to the 2-Week AI Readiness Assessment. If we don’t identify automations worth at least 10 hours a week or €25,000 a year combined (our estimate, with the working shown), you get a full refund.
Liability
We do the work with reasonable skill and care. Our total liability to you under any contract is limited to the fees you paid us in the 12 months before the claim. We aren’t liable for indirect losses, such as lost profits or lost opportunities, or for the actions of platforms we don’t control, such as Google, Meta or HubSpot. Nothing in these terms limits liability that the law doesn’t allow us to limit, or your statutory rights as a consumer.
Changes and law
We may update these terms; the version agreed in your proposal applies to your contract. These terms are governed by the laws of Ireland, and the Irish courts have jurisdiction.
Questions? Email sales@automatemarketing.ie.