Google Ads agency in Ireland that cuts the waste first.

When we open an Irish Google Ads account for the first time, we usually find the same three leaks:

• Wasted searches. Broad matching pulls in jobseekers, students, DIY searches and people looking for a competitor by name.
• Broken tracking. The account counts page views or button clicks as “conversions”, so Google’s bidding optimises for the wrong thing.
• Slow follow-up. A paid click that becomes an enquiry gets a reply the next day, by which point the customer has booked someone else.

Every one of those is money you’ve already spent. Fixing them comes before any new spend.

One programme, three sizes, based on your monthly ad spend:

No setup fee. The first 90 days are the programme, then it’s month to month with 30 days’ notice. Ad spend is paid directly to Google, never through us.

Days 1–14: stop the waste.

• Full account audit and search-terms review
• Negative keyword lists built for Irish search behaviour
• Tracking rebuilt so only real enquiries and sales count as conversions
• Your baseline recorded: cost per qualified lead, before we change anything

Days 15–45: rebuild what matters.

• Campaigns restructured around your most profitable services and areas
• New ads and extensions written for each group of searches
• Landing pages checked for speed, clarity and a short form
• Bidding moved to target real enquiries

Days 46–90: scale what works.

• Budget shifted to the campaigns with the best cost per qualified lead
• Lead quality fed back from your CRM so Google learns which enquiries become customers
• Day-90 review against your baseline, in writing

The programme works best for Irish businesses where one new customer is worth €500 or more, and where people search for what you sell: trades and home services, clinics, solicitors and accountants, B2B services, and online shops with healthy margins.

It’s not a good fit if a customer is worth under about €100 and your budget is under €500 a month. At that level, a management fee rarely pays for itself. We’ll tell you so in the audit and give you the fixes to run the account yourself.

Irish search volumes are small, so mistakes cost more. A national campaign in the UK can absorb waste. An Irish one, where a key search might get 100 clicks a month, can’t. We manage for that:

• Location targeting by county and town, set to people in the area, not people interested in it.
• Irish search terms and spellings: “quote”, “price”, “near me”, county names, and the trade terms Irish customers actually use.
• Negative keywords for Irish noise: jobs, courses, grants, Revenue and government searches, and Northern Ireland or UK searches when you don’t serve them.
• Ad schedules that match your phones: no paying for calls nobody can answer, unless follow-up is automated.

Google Ads catches people who are searching. Other channels reach people before they search:

• Facebook and Instagram ads for local services, ecommerce and events.
• LinkedIn ads for B2B services, run alongside our social media management plans.
• SEO, so you stop paying for every click over time. Plenty of SEO firms work in isolation. Ours share data with your ads, so the keywords that convert in Google Ads become the pages we rank organically.

PPC ads services all sound similar. Here’s how to tell them apart:

1. Fees in public. Ours are in the table above.
2. Your account, your card. Never sign up through an agency-owned account.
3. Tracking before spend. If they don’t ask how you’ll track enquiries, they’ll optimise for the wrong thing.
4. A named specialist. You should know who’s making changes to your money.
5. A written guarantee. Ours is below.